You may be asking yourself “Do I really need a website?” and “What are the advantages to having a website?”
In this article we will discuss some of the main reasons to have a website and the advantages it can bring to your business.
Customers expect you to have a website
In 2010, 30.1 million adults in the UK (60 per cent) accessed the Internet every day or almost every day.*
Most customers nowadays expect to be able to find out about your business and the products/services you offer at a time that is convenient for them. By not having a website you are possibly missing out on potential sales.
*Source: ONS Opinions Survey
Open all hours
Unlike most businesses, a website is available 24 hours a day; 365 days a year which means customers are able to visit your site at a time that is convenient for them which can lead to more business. Many internet users shop online in the evening or at night, without a website these potential customers could be lost to competitors. If your business trades globally then it would not be affected by time differences.
Always up to date
Unlike printed materials such as brochures or catalogues, a website can be updated instantly. With a Content Management System (CMS) it is far easier, quicker and cheaper to make changes to a website than it would printed materials. You would be able to react faster to market conditions thus minimising risks and maximising business opportunities.
It saves time and money
A website can contain as much information as you like about your business and your products/services. This will allow potential customers the ability to see exactly what products/services you provide. This will reduce the amount of time you have to deal with time-wasting enquiries and phone calls, thus reducing costs.
It gives you a professional image
A well designed website can create a positive perception of your business and instil confidence in your customers.
It can help you keep up with competition
It is almost certain that your competitors already have a website. By analysing their sites you can see what they are doing well and what they are not doing well. You can then use this information to make sure your website is better.
It can increase the amount of business you do
If you do not already have a website or your existing site is out of date, not easy to navigate or not optimised for SEO then you are almost certainly losing business. A poorly designed site that is out of date can create the wrong perception and can really effect the amount of business you do.
If you are thinking of having a website built for the first time or would like some advice about updating your existing site then we can help. With prices starting from £149 it need not break the bank.