5 Reasons why mobile optimized website are best choice for ecommerce businesses

Let’s face it, online retailers need to make the most out of their mobile commerce marketing strategy. An increasing amount of people are moving away from desktop shopping, to shopping directly from the convenience of their mobile devices. As mobile traffic increases, it is essential for companies to provide the best user experience possible. This is especially true for all companies interested in increasing sales and keeping customers satisfied. Who isn’t? By 2017, about 25% of online retail sales in the U.S. are expected to take place on mobile devices (Source: eMarketer). Mobile commerce is definitely on the rise!
So why are mobile optimized websites the best option for ecommerce? I’ll give you five
reasons:
Mobile optimized websites are specifically customized websites. When a mobile optimized website is developed the focus is on the practicality and functionality for the end user. E-tailers are able to customize and control the content, the writing, and the navigation of their mobile sites. They can also easily make special offers, coupons, and discounts specifically directed at mobile users. So what does that mean for e-tailers? Online retailers can tailor their mobile sites to their customers’ needs and provide them with the best user experience technically possible!
People usually shop on the bus, in the subway, or just when they can’t make it to the store. Most people are not willing to wait for slow loading time, especially when their crunched for time as it is.
Mobile-optimized websites, however, load a lot faster, than, for instance, responsive design pages with heavy coding and slow loading time. Since the website is customized, only relevant front-end codes are loaded onto the user’s mobile device (e.g. smaller images, less JavaScript, and less CSS files).
Speed is important. A study conducted by Gomez and Akamai concluded that 40% of individuals will leave a web page if it takes more than three seconds to load (Source: Econsultancy).
It is more affordable to develop a mobile optimized website, than, for instance, a responsive design site. Responsive web pages have to be completely redesigned and the development costs for recoding the site can be extremely expensive.
Nothing is more frustrating than having to reenter inconvenient credit card information and shipping addresses, right before you’re ready to purchase. Mobile-optimized websites, however, make fast and easy checkout possible. E-tailers can provide their users with a seamless and easy payment experience, through one-click checkout.
Why is this important? Well, according to a study conducted by Baymard Institute, 67% of all e-commerce visitors abandon their carts before finishing a purchase (Source: Baymard Institute). Customers are obviously more likely to follow through with a purchase, if the online store simplifies payment.
So why is it crucial to provide a good user experience? According to a survey conducted by Akamai, the majority of online shoppers (64%) who are dissatisfied with a visit on an online shop will go elsewhere to shop the next time (Source: Akamai). If you do not want your users to go to your competitors, it is crucial to provide them with a good user experience.
This is exactly what mobile-optimized websites are designed for and this increases sales. An Econsultancy study concluded that 62% of companies that designed a website specifically for mobile usage had increased sales (Source: Econsultancy).Provide customers with the fastest and easiest way of shopping from a mobile device!

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