Basic rules for mobile aap Development

The development of mobile apps has gained a lot of popularity in recent years. As a result, a wide range of innovative tools can help companies develop apps have appeared.
There are now a huge number of different mobile phones available on the market. What was once the standard in mobile phones has now become the ‘dumb phone’, which has made way for smarter, more advanced phones which are now ubiquitous among the majority of young people. These ‘smart phones’ are essentially small personal computers and can now store countless applications, or ‘apps’, which aim to help consumers in their day to day lives. Types of apps include games, services from companies such as mobile banking or informational apps such as train times.
When it comes to mobile applications, there are several mobile app stores where users can choose among a wide range of apps. The most famous app development platforms available today are considered to be Blackberry, Android, Symbian, Windows Mobile, J2ME and iOS (iPhone).
What mobile applications really do is create a link between businesses and customers who own a smart phone. This means that every mobile app developer has to identify the goals that his/her mobile application should achieve, as well as the customer’s needs and attitudes. You cannot create a mobile application if you are not familiar with your target market and since so many everyday tasks are now performed using mobile phones – paying bills, making purchases, social media – it is imperative that you are aware of what your customers need, how they are currently performing this task and how you can improve on the existing method.
In order to ensure the successful development and launch of their mobile apps, most businesses and brands hire specialised mobile application developers who are in charge of designing and creating unique and user-friendly applications. However, what business owners need to understand is that there is a wide range of developers available and competition is tough, but not every developer is talented enough able to take a business’ app to a whole new level.
If you are a business owner who wants to make use of a mobile app developer, it is recommended that you do your research and make sure that you hire someone who is fit for the job. Mobile developers have become more and more numerous in recent years, which is a great in terms of choice, but may leave you confused as to who is the best choice for your app. If possible, find someone who has recently had an app created for them and get the details of the developer involved. A personal reference is way better than a top ranking in Google or a few online reviews!


Marketing your mobile app shouldn’t be an after thought – it should begin as soon as the idea for the app is born. Marketing should be a primary factor in the planning and innovation of your app, not to mention the development and design.
The below infographic designed by Dot Com Infoway, can help you learn more about the problems and pitfalls that can affect the marketing of mobile apps. The angel and devil characters explain how you can be successful in the creation, implementation and execution of a marketing campaign for a mobile app.
With helpful advice like correctly optimising for the app store, creating a solid marketing plan, targeting the right users and pricing your app correctly, this infographic is full of useful advice for anyone looking to use marketing tactics to get their app in front of more users.

5 Reasons why mobile optimized website are best choice for ecommerce businesses

Let’s face it, online retailers need to make the most out of their mobile commerce marketing strategy. An increasing amount of people are moving away from desktop shopping, to shopping directly from the convenience of their mobile devices. As mobile traffic increases, it is essential for companies to provide the best user experience possible. This is especially true for all companies interested in increasing sales and keeping customers satisfied. Who isn’t? By 2017, about 25% of online retail sales in the U.S. are expected to take place on mobile devices (Source: eMarketer). Mobile commerce is definitely on the rise!
So why are mobile optimized websites the best option for ecommerce? I’ll give you five
Mobile optimized websites are specifically customized websites. When a mobile optimized website is developed the focus is on the practicality and functionality for the end user. E-tailers are able to customize and control the content, the writing, and the navigation of their mobile sites. They can also easily make special offers, coupons, and discounts specifically directed at mobile users. So what does that mean for e-tailers? Online retailers can tailor their mobile sites to their customers’ needs and provide them with the best user experience technically possible!
People usually shop on the bus, in the subway, or just when they can’t make it to the store. Most people are not willing to wait for slow loading time, especially when their crunched for time as it is.
Mobile-optimized websites, however, load a lot faster, than, for instance, responsive design pages with heavy coding and slow loading time. Since the website is customized, only relevant front-end codes are loaded onto the user’s mobile device (e.g. smaller images, less JavaScript, and less CSS files).
Speed is important. A study conducted by Gomez and Akamai concluded that 40% of individuals will leave a web page if it takes more than three seconds to load (Source: Econsultancy).
It is more affordable to develop a mobile optimized website, than, for instance, a responsive design site. Responsive web pages have to be completely redesigned and the development costs for recoding the site can be extremely expensive.
Nothing is more frustrating than having to reenter inconvenient credit card information and shipping addresses, right before you’re ready to purchase. Mobile-optimized websites, however, make fast and easy checkout possible. E-tailers can provide their users with a seamless and easy payment experience, through one-click checkout.
Why is this important? Well, according to a study conducted by Baymard Institute, 67% of all e-commerce visitors abandon their carts before finishing a purchase (Source: Baymard Institute). Customers are obviously more likely to follow through with a purchase, if the online store simplifies payment.
So why is it crucial to provide a good user experience? According to a survey conducted by Akamai, the majority of online shoppers (64%) who are dissatisfied with a visit on an online shop will go elsewhere to shop the next time (Source: Akamai). If you do not want your users to go to your competitors, it is crucial to provide them with a good user experience.
This is exactly what mobile-optimized websites are designed for and this increases sales. An Econsultancy study concluded that 62% of companies that designed a website specifically for mobile usage had increased sales (Source: Econsultancy).Provide customers with the fastest and easiest way of shopping from a mobile device!

5 essential components for a successful ecommerce site

Most successful business owners will agree that creating a successful ecommerce site isn’t easy. Most people who fail make one big mistake: lack of planning. However, with proper planning, an ecommerce site can be successful. Below are some things that you need to plan into your website, to make it user-friendly and help boost sales.
Choosing the right ecommerce platform is important, as you must choose one that can adapt to the specific nature of your business. What you need is an ecommerce platform that enables you to scale the website as your business continues to grow. You should also avoid a platform that require custom development for functionalities, and instead opt for one that comes with functionality already built-in. This will not only save you time and money, but is likely to be more effective in the long run.
A product feed is basically a list of all your products that can be used to syndicate your products on someone else site. Over the last couple of years, product feeds have helped to generate million dollars in sale and are now a must for all ecommerce stores. The major benefit of the feed is that it provides the opportunity to significantly increase the reach of your site by promoting your product on partners’ sites and potentially attract numerous sales.
This is an essential component for an ecommerce site. The site should be capable of automatically creating a variety of sales rules for categories of products, such as altering the price of specific goods based on promotions such as buy one, get one free, etc. Likewise customer loyalty schemes, first-time buyer incentives as well as volume discounts should also be made available by the site. Ultimately, the ecommerce site should be linked to offline customer information systems for it to be able to track points and determine the eligibility of customers that are to be incorporated in the loyalty program.
Failure to complete the checkout process intuitively can mess up what would have otherwise been a successful sale. An integrated delivery tracking system will enable the site to communicate with other business systems. This will automatically eliminate duplication of effort and also reduce the risk of mistakes that occur due to human error. The site should be designed to make it easy to store data related to previous orders in order to make checkout faster.
The number of mobile users that prefer buying goods online has tremendously increased over the past few years. Therefore, it’s highly advisable for you to develop a mobile friendly version of your website so that you can give your mobile users an easy time while shopping.
The success of an ecommerce website lies in it being user-friendly, while also having enough information about products to make customers feel at ease. Provide customers with a convenient shopping experience, and they will keep coming back.