3 Step Process to Optimising your Website

Could it be because it’s viewed as being so complicated? Is it something that companies hope will just get taken care of by itself? Only to find out it doesn’t!
Anybody who has spent time either designing or building or owning a website will understand the agony that goes into it. Making sure colours, designs, pictures and words are just right. Yet it’s amazing that whilst people spend so long perfecting their site, they actually spend so little time optimising the site to make sure all their hard work is recognised and people can actually find their site. Making the site as fully optimised for search as it can be is as much of a priority as making sure it looks and sounds right. Otherwise you are in danger of letting all your hard work go to waste.
So we have devised a quick 3 step SEO Process. It’s by no means definitive and it should be recognised that making sure your site is fully optimised is actually quite complex and if you have a complicated ecommerce or large site then something best left to the experts. However this guide will certainly get you thinking the right way.
Keywords.
Everyone says this but what does it really mean. A keyword for your company and something that you talk about internally may NOT be a suitable external keyword. Is it something that people are really searching for? Think about it carefully. Use something like wordtracker.com to make sure you look into what are the keywords people search for.
Keep the keyword specific to your industry. For example – You may make specific cleaning equipment for an electronic assembly line. You cannot use the word Cleaners as you will be competing against the likes of detergents. Keep the keyword tight. PCB Cleaners would be better. It may sound simple but it’s amazing how many people miss this.
When you look at relevant keywords that people search on – don’t always go for the top one. Remember the competition will be significantly higher and you need to have a niche offering in order to compete. Work down the list. Sometimes middle ranking keywords are better. Also look for terms that are highly rated. These are good to include.
2. Optimise.
So you have established the keywords. Now what? Now, you need to undertake the laborious job of optimising the site. And you need to think and look at this carefully. URLs, Alt tags for photos, H1 and H2 tags, meta description, Links (external/internal)… etc… etc. The list goes on but it’s essential to get this right. Take your time doing each page. Or if it’s a large site – get someone else to do it for you.
Analyse.
Keywords are established; Site has been fully optimised; Now double check it. Programmes such as SEO Moz are a good way for you to double check that your pages are fully optimised. Once checked, the site should now be ready to go live. You can submit to directories (or have someone do it for you) and set up KPIs to ensure maximum investment of the site. You can use programmes such as Moz to analyse and monitor keywords and pages and continually track and analyse what is happening with the site.