When I say ‘professional website builder’ I’m talking here about web design software rather than a real person, someone you hire to design your website for you, and often at a price!
These days, you can stay in complete control and produce great quality websites yourself.
This article isn’t about building personal websites, the kind where you might want to put up some photos of your vacation, your pets or your kids’ school project. I’d like to give you some advice on what to look for if you want to create websites that mean business, in every sense of the word.
So where do you start? Search on any term related to best web site design, custom website design, best website creator software etc., and you’ll be faced with a mountain of choices.
Firstly, you can get a good idea of how good a particular product is likely to be by the sales page. Does it look professional? Does it inspire confidence in the product? Or do you get the sense that this is fly-by-night operation?
If the sales page looks cheap and tacky then there’s a good chance that the software will be too.
While you’re on the sales page, look for plenty of testimonials and demo videos showing the basics of the software. Is there a full money-back guarantee? That’s a must.
What Else To Look For
The very best website build software packages have user forums – this is a sure sign that plenty of people have bought the software, are using it and are happy with it.
There are a few other things you should be looking for. The product should have:
• A facility for adding audio and video.
• Built-in SEO (Search Engine Optimization) features.
• A comprehensive graphics library.
• A wide variety of templates you can use.
• A WYSIWYG (What You See Is What You Get) editor – this way you can customise your website and easily add content and graphics etc., without having to know any HTML code.
• An easy, one or two click upload option.
• A set of comprehensive video tutorials and support should you need it.
At the end of the day, the old saying holds true – you get what you pay for. So have a look at what’s out there and take your time making your decision. You may well end up producing many websites with the software of your choice, so it’s worth taking your time finding a quality, value for money product.